DMC Marketing Nugget

Burger King vs Twitch - Savvy Target Demographic Marketing or Misfire?

September 2, 2020

This summer, Burger King generated international exposure worth millions of dollars – and all for just a few $5 donations to gamers streaming on Twitch.

Twitch users weren’t happy.

And that’s what generated all the coverage.

In this week’s Marketing Nugget, DMC’s Devin Herz takes a look at whether Burger Kings campaign was a smart marketing move or a misfire.

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